Getting your marketing campaign right is crucial to obtaining the highest possible price. The formula for success in today’s marketing landscape can be summarised by the following three stage process:
Ten or fifteen years ago, the world of real estate was a different place. Agents and vendors spent heavily on print media campaigns in local and metropolitan newspapers, and the likes of realestate.com.au were still in their infancy and generally seen as little more than a cheap alternative to tradtional advertising. Fast forward to today and the user base has shifted almost completely to on-line portals, smart-phone apps and social media.
86% of buyers now use on-line as their preferred method of shopping for property. This is significant, and with so much competition it’s important that your property stands out from the hundreds of others for sale in your area.