Getting your marketing campaign right is crucial to obtaining the highest possible price. The formula for success in today’s marketing landscape can be summarised by the following three stage process:
Ten or fifteen years ago, the world of real estate was a different place. Agents and vendors spent heavily on print media campaigns in local and metropolitan newspapers, and the likes of realestate.com.au were still in their infancy and generally seen as little more than a cheap alternative to tradtional advertising. Fast forward to 2017 and the user base has shifted almost completely to on-line portals, smart-phone apps and social media.
86% of buyers now use on-line as their preferred method of shopping for property. This is significant, and with so much competition it’s important that your property stands out from the hundreds of others for sale in your area.
It’s the question on every property owner’s lips this time of year – What is going to happen with the market this year? INTEREST RATES STEADY – BUT RISES LOOM After several years of substantial growth, 2017 showed signs that the market was cooling, with median prices holding firm or recording marginal growth in many...Read More→
What a year it’s been! After being conceived back in 2016, and after much hard work and planning, HOUSE has officially been launched and the response has been overwhelming – And overwhelmingly positive! Our company is still in its early stages but we can assure you that more big things are on the way –...Read More→
As an agent who sells in an area where there is a high percentage of investment ownership, I often get asked about whether it is better to sell a property while occupied, or to market the property vacant. This question is pertinent, however, for both investment owners and live-in owners or “owner-occupiers” – Often, an...Read More→